The growth of digital marketing has been remarkable since the internet took off. The recent emergence of artificial intelligence (AI) has left many people wondering what the future holds for digital marketing.
Will AI eventually replace digital marketing?
Do you remember when Wal-Mart and other large stores first launched self-checkout?
Everyone thought self-checkout would completely replace humans, in some stores it has, but mostly it hasn’t.
Just like AI, self-checkout is an option that needs to be managed by humans.
AI in digital marketing is still pretty new so it’s hard to say what will actually happen but as humans, we tend to think of the worst-case scenario.
AI, just self-checkout, won’t completely replace jobs but it will require learning new skills so we can optimize our marketing campaigns and strategies.
Advantages And Disadvantages Of AI Replacing Digital Marketing
AI technology has the potential to greatly improve the efficiency and effectiveness of digital marketing campaigns. AI-driven algorithms can analyze vast amounts of data quickly and accurately to identify trends, optimize campaigns, and target the right audiences. This could significantly reduce the amount of time and money spent on digital marketing, allowing the humans in the business to focus on more important tasks.
On the other hand, AI technology is still in its infancy and is currently unable to replicate the creativity and flexibility of humans when it comes to digital marketing. AI can quickly process data, but it still needs to produce creative ideas or craft effective messages that will resonate with audiences.AI is unable to account for the unpredictable nature of human behavior, which is an important factor to consider when creating marketing campaigns.
AI is unlikely to completely replace digital marketing anytime soon. Rather, it will likely be used as an aid to digital marketing campaigns in order to improve their efficiency and effectiveness.
AI-driven technologies can be used to automate mundane tasks, such as collecting and analyzing data, which can save companies time and money. AI can also be used to create more personalized messages and target the right audiences with more precision, leading to higher conversion rates.
AI will not be able to entirely replace digital marketing, as humans are still an integral part of the process. AI technology can do a lot to improve the efficiency and effectiveness of digital marketing, but it is still far from replacing the creativity and flexibility of humans. AI will be used as an aid to digital marketing campaigns, but it will never be able to completely replace it.
What AI Will Do
As far as I see now there will be some areas of digital marketing that AI will have a huge impact on and one of them is copywriting.
Copywriting is a great profession that many people spend their entire life mastering. Becoming a copywriter pays well and it’s one of the most important skills in any business.
From what I’m seeing, copywriters won’t be completely replaced by AI but close to it. What takes a human hours to write takes AI less than a minute.
What I’m thinking will happen is that copywriting will become a part of the skill of marketers but not a primary one. Humans need still to restructure and optimize the copy based on their message and audience, but AI can take the bulk of the work. Businesses will still need copywriters but most likely their workload will change.
Graphic design and videography will also change. There are already companies such as Midjourney that can quickly produce a graphic design with a one-sentence prompt. There are some challenges with it though if you look close enough.
Videography is something that hasn’t been discussed much but will enhance the quality of video production while reducing time and cost. There are already companies that can create a full video series with AI that look pretty close to human. It’s a quick and easy way to create training and other educational resources.
In summary, AI will become a vital part of digital marketing as an enhancement, not so much as a replacement. It’s another powerful tool business owners and markets can use in their toolbox, but they’ll need to learn how to use it.